Shot on this morning’s 50 miler — racing home to beat the rain. The kLite Ultra V2 Gravel / Road model is like having the sun on your handlebars! It’s so bright you need to hit the switch to dim to the stand light when you see a pedestrian or rider coming toward you. Sooo much better visibility than my NR 1100.
Jefe arose from a bit of downtime I had this year during the pandemic-driven stay-at-home period. I’m leveraging a lifetime of sales, marketing, distribution, and cycling experience to deliver unique content to do-it-yourself riders like me and to retailers who serve the bikepacking and ultra endurance racing marketplace. The business model is based on what I would want as a consumer—products that are nonpareil and well explained, inventory that’s available, pricing that makes sense to end users and dealers alike, and free shipping.